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V7 Labs

Industry

Artificial Intelligence

Stage

Series A

Scope of work

Strategy, Design, Development

iPhone mockup showing Darwin landing page hero section — V7 Labs case study by Boldway Studio

About

Redesign of the Darwin landing page, V7 Labs’ AI data labeling product, focused on creating a clear, conversion-focused experience while boosting user engagement.

$0M
$0M
$0M

In funding

AI • Series A • 2022

About

Redesign of the Darwin landing page, V7 Labs’ AI data labeling product, focused on creating a clear, conversion-focused experience while boosting user engagement.

$0M

In funding

AI • Series A • 2022

Challenge

V7 Labs is a London-based startup specializing in AI solutions for computer vision automation. Darwin's landing page was underperforming: high cognitive load and no clear narrative. Conversion was low and engagement limited.

Screens showing Darwin landing page — V7 Labs case study by Boldway Studio
Darwin Workflow UI screenshot — V7 Labs case study by Boldway Studio
Laptop displaying V7 Labs Darwin testimonials section — V7 Labs case study by Boldway Studio
Laptop displaying V7 Labs Darwin testimonials section — V7 Labs case study by Boldway Studio

The work

A new presence

In collaboration with the V7 Labs team, we rebuilt the Darwin landing page from the ground up. Content was reorganized around a logical narrative that guides visitors from problem to solution, with strategic new sections informed by market research.

The work

A new presence

In collaboration with the V7 Labs team, we rebuilt the Darwin landing page from the ground up. Content was reorganized around a logical narrative that guides visitors from problem to solution, with strategic new sections informed by market research.

Laptop displaying V7 Labs Darwin landing page section — V7 Labs case study by Boldway Studio
iPhone mockup showing Darwin landing page demo section — V7 Labs case study by Boldway Studio

Built around the user

Built around the user

The new hero immediately showcases Darwin's main use cases across different industries through a dynamic video ticker. Beyond that, the centerpiece of the redesign is a fully interactive demo, enhancing the user experience and encouraging visitors to explore the platform.

The new hero immediately showcases Darwin's main use cases across different industries through a dynamic video ticker. Beyond that, the centerpiece of the redesign is a fully interactive demo, enhancing the user experience and encouraging visitors to explore the platform.

Built around the user

The new hero immediately showcases Darwin's main use cases across different industries through a dynamic video ticker. Beyond that, the centerpiece of the redesign is a fully interactive demo, enhancing the user experience and encouraging visitors to explore the platform.

Screenshot showing Darwin landing page hero — V7 Labs case study by Boldway Studio
Phone screenshot showing Darwin landing page testimonial section — V7 Labs case study by Boldway Studio
Darwin use cases UI screenshot — V7 Labs case study by Boldway Studio

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